When a client asks AI to name a firm like yours, is it you?
Prospects now ask ChatGPT, Perplexity, and Google's AI for a recommendation — and those answers name a short list of trusted firms. Luminary makes yours the name that comes up, and keeps you ranked in search.
Reputation used to travel by referral. Now it travels through AI.
Before a prospect ever calls, they ask an AI who to trust — and it answers with the firms it can find, understand, and cite. If the model can't identify you, you're not on the list. If it can, you're the recommendation.
Three disciplines, run by AI, held to a partner's standard.
We build and defend your authority across search and AI — and prove it every month. Nothing ships without a human review; your name deserves that.
Be named by AI
We shape the pages, structured data, and third-party citations that ChatGPT, Perplexity, Gemini, and Google's AI draw on — so your firm is the one they name.
Rank in search
Technical excellence and genuinely authoritative content, built to rank and to read like your firm wrote it — because a human editor makes sure it does.
Prove authority
A monthly account of exactly where you surface across AI engines and search, how it's moving, and what we did to move it.
Start with a confidential audit.
AI-visibility audit
A discreet assessment of how AI and search see your firm today, benchmarked against two peers, with a clear plan — yours to keep regardless.
Establish the foundation
We correct the technical essentials and put in place the structured data and citations that make your firm legible and quotable to AI.
Build & substantiate
Considered, edited content and citation-building each month, with reporting that shows your standing rise. Engagements are month to month.
Flat monthly engagements. No hourly billing.
Every engagement opens with the audit. Most firms begin with Practice and scale as the reporting warrants.
Visibility Audit
Assessment, peer benchmark, and plan.
- Where you appear across AI engines
- Technical & authority gap analysis
- Two-peer comparison
- Delivered within 48 hours
Practice
Authority engine for an established practice.
- SEO + GEO managed together
- ~4 edited authority pieces / month
- Structured data & citation building
- Monthly standing report
Firm
For firms competing across multiple markets.
- Everything in Practice, expanded
- Multi-practice / multi-market coverage
- Citation & digital-PR campaigns
- Priority strategy counsel
Considered answers.
What is GEO, and why now?
Generative engine optimization is the practice of becoming a source AI names and cites. As clients shift from search to AI for recommendations, it's becoming as consequential as ranking once was.
Is AI-written content appropriate for a firm?
Only when it's edited to your standard. We draft with AI and revise with a human editor — thin or generic content would undermine exactly the authority we're building.
Is this discreet?
Yes. Engagements are confidential, and we're mindful of the professional and ethical considerations that apply to your practice.
How soon does it show?
GEO improvements can surface within weeks; competitive search authority compounds over months. Reporting shows movement from the first month.
Who do you work with?
Law firms and professional practices — attorneys, accountants, advisors, and consultants whose growth depends on being trusted and found.
Is there a commitment?
Month to month. We keep firms on results, not contracts.
See what AI says about your firm.
Send us your website. Within 48 hours you'll have a clear, confidential picture of your standing in AI search — and what it takes to be the name that's cited.
Request your AI-visibility audit →